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Inspirations Blog: Headliner

Most people experience cities without thinking much about the systems behind them. A train arrives on time. A neighborhood begins to change. A stadium fills with fans. A new technology quietly reshapes the way people move, pay, work, or connect. Those moments rarely happen by accident. Every article begins with a real observation and follows it back to the leadership, infrastructure, technology, economics, and public decisions that made it possible.

Inspirations Blog: Blog2

While running a city is somewhat different than running a company there are universal qualities in leaders that are transferable across the private and public sectors. Similarly, there are fundamental goals that the private and public sectors must always keep top of mind: the private sector is driven by maximizing profits, and the public sector is guided by maximizing public good.


In the private sector, companies sell goods or services to cover the costs to run their business operations and make a profit. In the public sector, cities use public revenues to pay for: "parks and recreation services, police and fire departments, housing services, emergency medical services, municipal courts, transportation services (including public transportation), and public works (streets, sewers, snow removal, signage, and so forth)." In the news we often hear that the public sector is funded by our "taxes," but local government revenue is a little more complex than that, it can come from "property, sales, and other taxes; charges and fees; and transfers from federal and state governments and municipal bonds.


Just like most companies seek to become great companies, most cities seek to become great cities, and just like some companies may get confused along their path, some cities do so as well. I recently re-read some classic Peter Drucker and saw how his advice to companies seeking to become great companies in his Management: Task, Responsibilities, Practices, also provides a cautionary tale for cities as cities levy to position themselves as the best cities to live, work and play in.


For the private sector Drucker asserts that "profit" is a strategic necessity rather than the ultimate end goal, when he said: "Business cannot be defined or explained in terms of profit...The concept of profit maximization is, in fact, meaningless...The first test of any business is not the maximization of profit, but the achievement of sufficient profit to cover the risks of economic activity."


Similarly, by just changing a few words to the classic quote here is my take on how we can apply this management concept to cities as they turn to local taxes to ensure that the revenue from those taxes can cover the costs to keep the city looking beautiful, maintain good roads and parks and have reliable utility services across the city: "Cities cannot be defined or explained in terms of city tax revenues from land use...the concept of city revenue maximization is, in fact, meaningless...the first test of any city is not the maximization of city tax generation, but the achievement of sufficient public good for all to cover the risks of economic activity."


Just for fun: if you're interested in seeing how your city's revenue sourced the Government Finance Officers Association has created revenue sources for cities with populations over 10,000 people.

Despite San Diego's amazing year long weather, there are a few extra treats we get during summer, like outdoor concerts and some free transit. One of my all time favorites is the free shuttle on Coronado Island that runs along Orange Avenue on the 904 bus route. We usually hop on at the Ferry Landing and head south on Orange Avenue until we get to the Hotel Del Coronado.


Part of the charm of the free shuttle is it's predictability, it runs every 15 minutes so need to worry that if you miss one that it's gonna take forever to get on the next bus.


The free shuttle is a courtesy of the City of Coronado has operated since 2013 except for 2020 because of covid. This year the city spent $192,312 to operate the shuttle, provide extra 904 service schedules and to distribute 1,000 MTS day passes to the Coronado Cays to help reduce vehicle traffic on the island during summer. In addition to being a fun summer perk the free shuttle, like other forms of public transportation, also helps to reduce parking demand and green house gas emissions, and incentivizes people to spend more by creating more opportunities for carefree foot traffic to discover the many shops on the island.


If you haven't tried the free shuttle, you have until September 5th to try it for free, after then you can still take the 904 along the same path. The only difference is that you're going to have to be a bit more aware of the bus schedule, since the 15 minute frequency is meant to support the increased summer traffic on the island, and pay a regular fare.

  • May 15, 2022
  • 2 min read

San Diego, like many other cities around the country are expanding their transit infrastructure to help improve mobility, access to jobs and reduce their carbon footprint.


On a recent Wednesday, around mid-morning, I found myself with some time to kill. The UTC Trolley Station was right outside of my office window so I decided to go and explore the new station that opened in November 2021. When I got to the top of the station I was delighted to see a real-time sign that let me know when the next train would arrive. I also got extra excited when I saw the next train would come in less than 10 minutes.


As I took in the views from the station platform I couldn't help and wonder how this area would look like in the coming years. I wondered:

  • How busy will the station be at rush hour if there ever is a return to the traditional 9 to 5 workday?

  • With a 29 minute travel time to Downtown from the station, will more people use the trolley throughout the day to travel from UTC to downtown for meetings?

  • Will more people use the trolley for their shopping trips at the UTC Mall?

  • Will UCSD students take the trolley to Ikea and bring back their finds on the train, like my friends and I often did when we went to college in New York City?

  • How buzzing will the station get for Padres games or when Comic-Con comes to town?

Public transit ridership was hit hard by Covid-19, but it's making comeback like many other things that went dark during the height of the pandemic. Interestingly, as gas prices continue to rise because of the War in Ukraine, transit ridership is on the rise across the country. Even in auto-centric Southern California more and more people are motivated to save money and are turning to transit for their transportation needs.


I am hopeful that even once gas prices start to level off that transit ridership will continue to steadily grow as people begin to see the convenience of transit.




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